What's New
Cat Auction Services Offers a Unique Unreserved Auction
New auction offering reduces risk for both buyers and sellers.
Cat Auction Services is changing the rules in the auction industry. A partnership of Cat® dealers, the new business is focused on creating value and reducing risk for both buyers and sellers. Cat Auction Services offers more assurances than other auction companies through detailed inspections, a range of warranty protection and parts discounts for qualified Cat equipment, plus Cat dealer parts and service support. In short, the level of transparency in the auctions will give both buyers and sellers more information about the equipment and more options after the sale.
"We've created a customer-focused approach that leverages our heavy equipment expertise, world-class product support capabilities and industry experience," said Rick Albin, president and CEO of Cat Auction Services. "This allows us to create a win-win situation for both buyer and seller, because they have more information to make better decisions. By reducing the risk that's inherent in many auctions, we'll create more value. And, because we're Cat dealers also offering both new and used equipment to the industry, we have a greater stake in taking care of our customers."
Cat Auction Services offers the following advantages to buyers and sellers over traditional auction services:
- Equipment pre-inspected to Cat used standards;
- Range of warranty protection available on qualified Cat equipment;
- Parts discounts on all Cat equipment;
- Unparalleled Cat dealer parts and service support after the sale;
- On-site financing to pre-qualified customers through Caterpillar Financial Services;
- Opportunities to utilize Like-Kind Exchange for tax efficiency.
"Cat Auction Services will feature an inventory of Cat equipment but we also plan to be the leading source for all makes and types of equipment," Albin continued. "We want to give our customers more options to dispose of their surplus equipment. Our auctions won't replace traditional used equipment services from Cat dealers – it simply enhances dealer offerings and gives our customers more flexibility."
Cat Auction Services allows buyers to purchase equipment online or in person. Real-time online bidding powered by Proxibid provides a global audience for the auctions, creating even more selling opportunities.
View www.catauctions.com for more information, or contact Cat Auction Services at 952.884.2915 or 866.750.9432.
About Cat Auction Services
Cat Auction Services was formed in 2008 and is a unique partnership of Cat dealers. Cat Auction Services enhances dealer offerings to give customers another option in buying and selling used equipment. The company's expertise in the heavy equipment industry and world-class product support capabilities allow them to offer a level of quality and assurance never before seen in the auction industry. Visit www.catauctions.com for more information.
